Friday 26 August 2011

Great headlines ... whoops! @ No 10

Arturo and I were hoping for a quiet weekend - everyone getting ready for the Bank Holiday and no one to bother us. Then - out of nowhere came another couple of fizzing fire crackers for 'Boy David' Cameron.

First, there was an analysis in the 'New Statesman', no less, of his personality. I say 'personality' but really it's more his temperament that's under scrutiny.

The Oxford English Dictionary defines 'temperament' as:
a person’s or animal’s nature, especially as it permanently affects their behaviour:

The witty article in the 'New Statesman' reckons that our 'Boy' sets himself 'above the fray'. That's putting it nicely, I'd say. I don't think he's ever been in a fray in his whole life! From what I've observed, from my lowly under stairs position, I'd venture to suggest that 'Boy David' still thinks he's in PR. All PR men tend not to listen to more than a couple of seconds' worth of anyone else's ideas. This means that PR men get hold of the wrong end of the stick! And certainly, 'Boy David' is a great one for doing just that.

1. He heard that woman, Spelman, jabbering on about getting rid of the UK woodland. "Great idea!" He said to himself. "Terrific headline!" But he didn't foresee the ructions from implementing such a policy. It was the PR headlines that he saw in his mind's eye.

2. He listened to the wails coming from many of his Ministers about migration. So, he announced "immigration is too high". He promised to reduce net migration to "tens of thousands" a year. Now - he thought to himself: "Great headlines! That would go down very nicely thank you with the Press!" And it did. But now, it's just been reported that immigration has gone up! The headlines don't look good at all! "Where are your promises now, Cameron?" People are shouting.

3. After the 'riots' - it seemed that 'Boy David' had sanctioned the removal of benefits from anyone found guilty of riot. Moreover, the families of such people would be evicted from their council houses! " Great headlines!"  Then ... it was pointed out that if this was implemented - you'd have hordes of homeless families roaming the streets! Whoops! Dreadful headlines!

4. NHS Reforms were so smoothly presented to the PM by that silver-tongued, silver-headed fox of a man, Andrew Lansley. He has words to beguile even the most acute of listeners. But since we know that 'Boy David' only listens to words that a PR man can use - Lansley's guile was not needed. The PM didn't even hear him to the end. "NHS Reform! Great! Fantastic headlines - let's run with it!" Or words to that effect!

And so it goes on and on! You'd think he would learn - but maybe the PR inside the PM is too great ever to be removed.

The second fizzing fire-cracker that came No 10's way today - is the threatened action to be taken by a man who knows a thing or two about the NHS. Lord Nicholas Rea, a Labour peer and formerly a GP in north London. He has indicated that he will draft amendments in support of the BMA's call for the Health Bill to be withdrawn. He thinks that the Government would ‘struggle' to secure the Bill's passage. The Bill returns to the House of Commons for its report stage and third reading on 6 September. It will then move to the House of Lords, with a second reading expected there in October.

Poor 'Boy David'! He really did not see this coming! The silver words of the Old Silver-Headed Fox seemed so beautifully simple! So right! So easy! These words have turned sour and threaten to bring NHS workers onto the streets.

Now there's a headline that our PR PM did not foresee.

But, as Arturo said to me: "C'est la vie, Butch, mi old pal! C'est la vie!"

'Bye'


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